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Automation has changed the way that media is bought and handled, now it’s time for creative to go through the same shift.
With media moving in real-time, brands need to keep up by pushing out more creative than ever before to match consumer expectations. It can be challenging.
From expensive content scaling, slow and cumbersome creative processes, generic ad experiences, and inconsistent designs, brands just can’t turn to old-fashioned creative production anymore.
The answer is creative automation.
Gaining time for more creative endeavors is a main benefit of creative automation. Instead of resizing the same content over and over in various formats, creatives get more time to do what they do best: create. And marketers get brought into the content creation process. Creative automation not only frees up time for everyone, it also drives increased collaboration within your teams.
20 years ago, brands created four pieces of content a year, each taking about four months to make, with a budget of $2 million. Nowadays, brands are pushing out more like 400-4,000 pieces of content… four months has changed to four days to four hours