B2B Video Marketing in 2021 In the age of TV and then the early internet, video marketing was almost exclusively a mass media tool for reaching consumers. Then, the contextual online video advertising arrived with the launch of Youtube video ads in 2006. B2B video advertising nally became scalable too. Fast-forward to 2020, and today 71% of B2B marketers are using video marketing. Surprisingly, it’s even more than in B2C (66%), according to the Content Marketing Institute.
5 Good Reasons For B2B Video Marketing in 2021
- Videos shorten long sales cycles
Today, videos are available 24/7, anywhere, with a click of a button. And every single time it delivers your perfect message – via visuals, sound, and even custom interactions.
According to IDG Customer Engagement Research, 85% of all tech decision-makers are more likely to consider an IT vendor who educates them through each stage of the decision process. And it’s not unique to lead generation in the IT world only.
Appropriate custom-tailored video on each step of your sales funnel can signi cantly streamline and accelerate the customer journey, which results in shorter and smoother sales cycles.
- Videos make a lasting impression
Most viewers don’t get converted right after watching a video. However, there are high chances that they will remember your message and come back later.
It’s said that a picture is worth a hundred words, and a video is worth a million. The hard data also proves that engaging website visitors is much more achievable with videos.
While an average reader retains only 10% of an overall text, viewers retain up to 95 percent of the video’s statement. And, according to Hubspot, 55% of people watch video content thoroughly, and 43% want to see more of it.
If you want the audience to connect to your brand and remember it, video is your best content marketing bet.
- Videos integrate seamlessly with traditional marketing
Video marketing is a powerful ally that can be used in almost any scenario, enhancing your current marketing and sales tactics.
In-person sales meetings, roadshow presentations, email marketing, even snail mail (if you print a link or a QR-code) can include video to generate more leads and sales.
It’s proven that merely mentioning “video” in an email campaign subject line can boost open rates by 20% and increase the number of leads generated by 3 times.
And if you like smart SEO just as we do, you’ll be glad to know that adding a video to your website can increase the chance of a front-page Google result by 53 times.
Although video marketing is comparably more expensive due to the production costs, it pays back. Sometimes years and years after the initial campaign launch.
- Videos reactivate existing clients
Producing engaging marketing content isn’t only about reaching new audiences. It’s also about keeping (and upselling) your existing clients.
The average retention rate is higher by 35 percent for personally tailored videos, meaning upselling other services to current clients becomes much easier when executing an e ective video marketing strategy.
An engaging video can remind a client that your company is still relevant and on their side, ultimately lowering the churn rate and boosting recurring sales.
- Videos are champions in the race for ROI
We’ve already covered some of the reasons for this above, but there’s one more thing, and it’s huge. Data.
Videos collect viewers’ data wherever and whenever they are watched. This means you get free, invaluable market insights that not only help improve your future videos, but also marketing strategy as a whole.
And the more advanced video hosting solutions become, the more data you’ll be able to collect.