Artificial Intelligence In Advertising world.
In this incredibly fast paced and noisy world, it’s getting increasingly more difficult to get and hold people’s attention. We’re on 24 hour news overload, social media platforms trying to keep us on their platforms, and the barrage of email and messages that seem never ending. With all this noise, It’s a relative wonder that companies can get their messages across and effectively communicate their offerings to prospective customers. Artificial Intelligence In Advertising world Leaping into the foray are AI solutions that are aiming to help identify potential customers, hyperpersonalization, and tailor messages to their specific needs, improve ad placement, and identify the most effective means to communicate the message. In fact, AI is particularly good at all those things: identifying potential customers through clustering and pattern matching, tailoring messages through AI-enabled hyperpersonalization, and finding the best times and means to communicate through pattern identification.
Optimizing Ad Spend with AI
Artificial intelligence is being used to help determine how much advertisers should spend on their various campaigns. By keeping constant watch over different channels and examining how various campaigns are performing, AI systems are able to figure out the optimal cost, timing, and means for advertising promotion. The AI-enabled systems are able to account for a wide variety of factors that humans are not able to effectively keep track of. As a result, these AI-enabled systems are able to come up with complicated, highly optimized ad spend plans that can factor both the spending and target of your audience. The systems can identify the right channel, message, and even adjust ad spend plans.
These AI systems are also able to track performance not only of an advertiser’s campaigns but also those of the advertiser’s competitors. By keeping AI-enabled “situational awareness”, as markets shift quickly and patterns and behaviors change, the AI-based systems can adjust quickly, shifting ad spent dollars to alternate channels and changing advertising messages. In these days when the markets can change in a split second, having such responsive ad systems can be a major competitive advantage. Internet and advertising platforms have tons of data that can be used to optimize advertisements. As humans, we are unable to utilize the plethora of information we have access to, but AI systems are able to take full advantage of this information. Knowing where to effectively place advertisements can be difficult. AI is helping with that too. Various AI-enabled systems can scan through content on the internet to determine what ads are best suited for particular audiences or channels. It can also determine the relevancy of ads for videos. Through the use of image recognition, these systems help place ads that are correlated with images that can be found on the page of an article or website.
Articial Intelligence For Ad Creation.
Increasingly, AI is being used to create ad copy as well. Many social media and online advertising platforms are starting to roll out tools that help advertisers create a more optimal message. Most notably Facebook and Instagram have AI-enabled tools that not only help you to create your ads but also to create variations for them. This can save businesses a lot of time on creating advertisements or can help guide content that will have a better response rate. In addition to the major online ad platforms, numerous startups and emerging companies are focusing their efforts on tools to assist advertising creators to create more optimal, well-targeted ads. Some solutions are focused on optimizing ad content, while others are focused on optimizing ad spend and channel targeting.
Some are even working on completely automated advertising systems that can identify audiences, target markets, create content, bid on ads, and place them in an autonomous manner. That approach is definitely not for the faint of heart, but might be a glimpse into the future of AI-enabled advertising. AI is helping with optimization on the backend as well. Companies that offer advertisements such as the major social media platforms, use artificial intelligence to monitor ad spending, sales, tracking, and customer behavior. These companies are also using AI to increasingly monitor the ads that are being placed on their network. Social media firms are being challenged by political campaigns, foreign bots, and other advertising that challenges ethical and responsibility limits so effective, continual monitoring is becoming more important than ever. Ordinarily, it would be up to humans to moderate that content and advertising, but the sheer quantity and speed of advertising makes human moderation not feasible. AI systems are now being employed to automatically moderate and monitor advertising content. Artificial intelligence has been helping to greatly reduce the number of fraudulent ads or ads that violate various platform or community rules. 2018 saw a doubling in the number of false ads compared to the year before making monitoring tools even more important. Despite the fact that we might not see it, artificial intelligence is changing the world of advertising. It is helping change how companies deliver ads, improve ad relevance, and monitor ad quality. While not everyone might appreciate advertisements appearing in their content, the truth is that the right ad placed at the right time in the right channel focused on the right audience with the right message with the right offer is always appreciated. With more relevant and effective ads, not only will advertisers get better results for their ad spend, but customers should get less frustrated with advertising.
AI Applications in B2B Marketing
AI has already changed so many aspects of our lives that it can be easy to overlook the impact that it is having in the marketing world. AI technology is quickly becoming one of the most powerful tools in the B2B marketing tool kit. Consumers are already seeing AI applications in everything from fun toys to helpful home appliances. But it is in the business world that AI B2B marketing is really beginning to shine.
Today’s AI platforms quickly and easily analyse vast amounts of data to help businesses make more informed decisions. Benefits can be enjoyed in such varied disciplines as website engagement, predictive analytics, intelligent lead scoring and campaign optimisation.
AI, or machine learning, demands serious consideration. However, beware of falling prey to ‘shiny new toy syndrome’ if it is not specifically applicable to your business. What you need is AI that helps to sort through the data. The end result should be actionable information so you can make informed decisions about how best to reach out, connect and engage with business prospects and customers.